Robert L. (Bob) Collins has a Ph.D. in the Psychology of Learning from the University of California, San Diego. He started his career as an Assistant Professor of Psychology at the Florida State University. Later, he served as a Research Scientist at the Georgia Institute of Technology. In 1987, he began his entrepreneurial career as the founder of CompuTaught, which provided the first computer based courses required for licensure in Real Estate. He later expanded that business to become licensed in 40 states nationwide. In 2005, he sold that business to Thompson Learning, which was the third largest education company in the US at that time, which later became Cengage Learning. In 1997, he expanded his business to include math instruction and in 2005 became iLearn, inc. The market for iLearn products included 27 states, and it was state-adopted as a textbook in California and Georgia. In 2022 he sold that business to NOLA Education.

Bob has over 25 years of experience analyzing the science of math for the purpose of creating more effective approaches to math instruction. He has published two books related to math: The Real Problem with Word Problems: Semantic Categories are a Misconception, and Understanding Negative Number Subtraction.